Datum-Take Back Your Data
Datum-Take Back Your Data Background We live in a knowledge economy where data is a strategic asset that allows companies to acquire and maintain their competitive edge. The value of raw data varies from a hundred cents to over several hundred dollars per individual. The more it is enriched, analyzed and leveraged for specialized uses, the more its value increases. Despite the large-scale monetization of personal and business data, the only player in the chain that is currently not getting paid is paradoxically the individual him/her/itself — who happens to be the source of harvested data. Your personal or corporate data is worth a lot of money. Facebook, Google and co. all happily collect data in return for nothing. This is the chance to gain back control of your data and determine if and when you want to sell it or share it. There is a quote which most certainly define the world we all live in today: “If you are not paying for the product, yo...